But we will be doing this with a healthy dose of realism too. Because change requires momentum. And if you were to produce 100% sustainable upholstery fabrics that hardly anybody could afford, next to nothing would change. Truly impactful change will only take place once lots of people can afford sustainable products.

Therefore we are committing to a formula that sounds simple but is hard to put into practice: an optimal balance between price, quality and sustainability. We do this by producing sustainable innovations in large volumes. Because as we all know, large volumes mean lower prices.

That is how we offer affordable – and thus attainable – sustainable fabrics to our customers and our customers’ customers.

We want to be completely transparent and make sure everyone knows what the fabric is made of and how it was made. We really want to understand our impact, so we will measure the footprint of our fabrics. We share the results in a clear and simple way with understandable pictograms and diagrams based on a thorough life cycle analysis.

Our fabrics currently contain more than 50% recycled materials and we are working to use 100% sustainable components by 2025.